U.S. MARKET ENTRY BLOG

Most international companies enter the U.S. with a financial model that looks solid on paper. Eighteen months of runway. A sales hire in month two. Meaningful revenue by month twelve. The model is built on one number that is almost never validated before it gets entered into the spreadsheet: the sales cycle. In most markets outside the U.S., a B2B deal moves from first meeting to signed contract in weeks. In the U.S., that same category of deal commonly takes six to nine mont